We live in a world where over 40 percent of the planet’s population is online, and nearly a third of the world owns a smartphone. People are connected like never before, and that has presented businesses with the unique ability to turn the entire world into a customer base.

The challenge? Every other business is trying to do the same, with the same audience. The newest frontier in the battle for growth and profitability is the app market, where over three million different apps present a growing market with complexities, stark competition, and the opportunity to turn hundreds of thousands of free users into paying customers.

That’s where app store optimization, or ASO, becomes so critical.


App Store Optimization (ASO) is a rather recent specialty in the world of digital marketing because never before has the app market swollen to such a size that it’s become possible – and necessary – for businesses to exploit and use definitive marketing factors to bring their app to the top.

We here utilize those marketing factors to bolster your application, increase brand visibility, multiply your download numbers, and bring you as close to the top of your category as possible.

ASO isn’t an exact science just yet – but we’re among the pioneers who are working relentlessly to decipher every last possibility in the world of SEO for apps.

We do our research well – our ASO company strategy is based on understanding the customers, the competitive landscape, and the utility of your app.

Keyword Research for ASO

We understand that both the Google Play store and the iOS App Store have different approaches to ASO. The App Store allows 100 characters while the Play Store allows 4000-characters to determine search results. We use proprietary tools to understand the language and keywords your customers are searching for, your competitors are targeting, and the ones that will drive the most traffic.

App Title

The most important part of ASO, the App name or title, needs to be a balance between uniqueness, branding, and relevant keywords that drive search results. We recommend short titles, followed by a dash or vertical bar, and select keywords for description.

App Description

An app’s description should function as a call-to-action – describing what the app does clearly, its features, and compelling reasons to download it. Simple, concise, and updated descriptions will drive downloads.

App Ratings & Reviews

The most important factor in app rankings is the volume and quality of reviews and ratings – encourage ratings and reviews from happy customers, either through prompts or incentives. We help analyze your existing reviews, increase the volume of positive-sentiment ratings, and leverage feedback to improve ASO.

App Logo

First impressions matter, and so does your app logo! An attention-grabbing logo in bright colors, unique shape, and/or simple imagery is a key part of your app’s branding. For e.g, take Instagram’s logo – it’s bright, it’s descriptive, and is easily recognizable.

App Publisher Name

Publisher name and reputation also drives app searchability – choose a publisher name that describes the types of apps you create succinctly. For example, the classic Angry Birds game is published by Rovio Entertainment:

App Category

In the iOS App Store optimization service, you can pick a primary and secondary category for your app while in the Google Play Store, you can only pick one. Choosing a relevant category is extremely important to success – your app’s best fit, user mindset, and competitor categories are all valid considerations.

Download & Retention

Post download, app engagement, and retention are the next challenges to work on – a high-quality app is only the first step. Introducing incentivization, adding personalization, asking, and acting on user feedback, as well as frequent updates to the app will be valuable additions to the lifecycle of the app.


Improve your ranking by associating with our ASO company, and get results over a short span. Your benefits will include: High ranking than your competitors, and Increase in download conversion rate, Top chart impressions, and Improvement in the app ratings. What are you waiting for?.

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