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Importance of ASO and its Impact On Driving Downloads to Your App

In this generation, there’s an easy solution for almost every problem. With the huge impact of technology on our lives, everything seems so easy and possible. There’s almost an online solution or an app for everything that we need in our day to day life: be it transport, shopping, food, appointments or doing our taxes. At present, there are about 4 million apps on both the Apple app store and Google Play store.

Can you believe it? Despite these huge numbers, we see only a few apps make it to the top among all the others in the search results or even in the ranking.

Wondering how few of them cracked the code and made it to the top?

Let us see what’s the mystery behind the apps that reach the top and what would it take for your app to attain the same. One potent tool used by many successful app marketing genies is ASO (App Store Optimization).

What is ASO?

App Store Optimization in simple terms refers to the process of customizing your mobile app in order to achieve visibility and to attain higher ranking on the app stores. With the help of this app marketing technique, you are entitled to have your app’s visibility more than all the other similar apps in the search results.

ASO is similar to Search Engine Optimization (SEO). A common purpose these two methods share is to increase the conversion rate. However, the difference comes in the platform of use since SEO works its magic on online content posted on the search web whereas ASO on accelerating more downloads of an app in the app stores.

What makes ASO take a lead in App Marketing?

We’ve seen what ASO is, the next step is to understand the privileges that come from its use. One main benefit is that it enables you to design your app in a way that positively drives the target users to your app.

Other uses privileges of ASO include:

  1. Encourages interaction with the target audience.
  2. Integrates varieties of marketing strategies for the app.
  3. Helps your app to draw attention.
  4. Aid in obtaining positive app reviews and ratings.

Metadata

There are two types of Metadata:

On-metadata: This deals with the factors that are entirely focussed on appealing elements os an app that include: App name, description, app title, keyword, app icon, preview videos, and screenshots.

Off-metadata: This refers to elements that aren’t under the control of the developer. For example buy app reviews, buy app ratings and buy app installs.

This metadata only influences search rankings and others deal with increasing brand popularity.

Let us now see the elaboration of the factors affecting App Store Optimization.

App Title: We see a number of apps being posted to the app stores daily. It is necessary that you chose a title to remain relevant. Because it is assumed that the title picked for the app is retained forever. It should be chosen wisely. Once your app ranks higher, people remember your product by the title. Therefore, changing the app title disrupts the chain of getting the influx of organic users to your app.

Keyword: There are different approaches used by users when they perform a search on the app store. Some users know the name of your app, some of them just know an attribute related to your app such as “food delivery”, “online shopping”. You should give a lot of thought in order to come up with the optimal keyword.

Description: This field is where the information regarding your app is elaborated precisely to the user. This section is so useful and should be used appropriately by stuffing relevant information such as the main features, other features that make your app unique, purpose and benefits of the app.

Screenshots and Preview videos: These are the metadata that deals with presenting a pictorial representation of the functions that your app masters.

All these metadata should be taken care of before launching the app. And must be chosen wisely with an appropriate meaning.

Among all the other marketing strategies, ASO remains to be the favorite tool used by app developers to improve the conversion rate. This strategy is legal and doesn’t cross any Google policies and has proven to be the best method that has given more fruitful results in driving user traffic to an app.…

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App Store Optimization to Boost Your Mobile App Downloads

Smartphones are known for making our lives easier. The mobile market has been growing rapidly and so is the app market. Because a smartphone is nothing but a telephone without the apps. With the increase of usage of smartphones, we have more than a million apps in the market today. Getting a new app into the market is very challenging and most people put their budget into grand marketing and promotion where only a few of them taste success. What if I tell you that there is a simple and cost-effective marketing strategy to help your app gain huge success?

App Store Optimization is the best app marketing strategy which is cost-effective and the most efficient way to market your app.

What is App Store Optimization?

App Store Optimization is similar to SEO, where SEO is done for websites and ASO for apps. This process is done to increase the discoverability of the apps in the app store by optimizing the keywords and other factors in the app store listing. The more visibility your app gains, the more downloads it gets and app store optimization company in india .

The main objective of ASO is not just to increase the download rate but there are also few supplemental goals:

  1. To Improve brand exposure
  2. Positive app Reviews and Ratings
  3. Audience engagement and Retention
  4. Organic Optimization
  5. Conversion Rate

#1 Improve Brand Exposure

The key is to make your application relevant and valuable. Brands that make sense of how to make such encounters are bound to win the popularity race. App store optimization helps to increase brand awareness which creates awareness on how natural your target group is with your app and how well they remember it. Brands with high brand mindfulness are for the most part alluded to as “trending,” “buzzworthy, or simply “famous.” Establishing brand awareness is profitable when marketing and promoting your organization and products, particularly in the beginning periods of business.

#2 Positive Reviews and Ratings

App store optimization helps in gaining a good set of reviews that help your app to have that competitive edge among all the other competitors. Reviews and ratings are like social proof for new visitors which will help them to see what other users think about your app and well your app is performing. Until your app collects enough popularity and reviews for a high ranking. It will generally have low visibility. As your app rank make progress, you can begin seeing your app improve and anticipate your performance and downloads to increase. You need a high volume of positive reviews to pick up the exposure and drive downloads.

#3 Audience engagement and Retention

User engagement refers to how active users are on your app and how often they use your app. Retention is the percentage of app’s users who come back to the app within a specified period of time of their first session. Keep a very close relationship with users by responding to their issues and by providing the required solutions. To improve the engagement and retention you need to start incentivizing the users to use your app more. Mobile-specific rewards, coupons, and other offers will do.

#4 Organic Optimization

Once your app gains a certain level of popularity with the help of ASO, it starts to run on its own. Users will know how well your app is performing and will share it with their friends and family and this helps to improve the organic growth of your app. When you’ve optimized, your app will begin ranking higher for various search results, enhancing your visibility and expanding your natural downloads, all while keeping your acquisition costs down.

#5 Conversion Rate

App store optimization is a well-known marketing strategy used by many app developers to influence users to download their app. ASO has two major levels- keyword optimization and conversion rate optimization. Keyword optimization which mostly impacts your app’s visibility and impressions and conversion rate optimization has a direct impact on your installs. There are some factors that influence the conversion rate like your app reviews and ratings, category ranking and most importantly your app’s metadata.

There are many tools available online to have the best app store optimization services for your app. You can compare your app’s performance with apps from the same category to have an idea if your app is over-or-under performing.…

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Step-by-step SharePoint 2013 database migration

SharePoint 2013 migration is not a simple endeavor. SharePoint 2013 does not support in-place upgrade for an existing environment. The only method supported for SharePoint 2013 migration is database-attach upgrade. To provide more flexibility to farm administrators and site administrators, the upgrade process has changed to separate upgrade of the software and databases from the upgrade of the sites. There’s been a lot of discussion about how to prepare and plan for a migration what it involves, what are the best practices. In this article we will look at the complete process of a SharePoint 2013 migration.

So the question is why is In-place upgrade is not supported? The answer is this is never a good idea. It’s comparable to taking your Windows XP upgrading it to Vista then upgrading it to Windows 7 and so on but never actually reinstalling from scratch. But imagine it on a larger scale, with SharePoint it’s a server that the entire organization is using to collaborate. It’s not something you want to upgrade like that. The database-attach upgrade method offers more flexibility, more control, and a better success rate. Therefore, in-place upgrade is not supported for SharePoint 2013 migration and database-attach upgrade is the only supported upgrade method.

The process of SharePoint 2013 migration begins with examining the existing SharePoint 2010 farm. Before the actual migration, you should have a clear idea of all farm solutions installed on your SharePoint 2010 servers. Do you have a plan for every custom or 3rdparty package? Do they exist in 2013 versions or do they work as is? Missing features will be reported during the upgrade and stop the SharePoint 2013 migration. Also, if you have a Sandbox solution in the farm, check them too. For those added solutions, you will want an inventory of which site collection and web site use what. This seems to be time consuming, but might save you headaches later.

Other than farm solutions, you should know which web applications will be migrated. Take particular note of their authentication methods. Any web application still in Classic mode will need to be upgraded to Claims on SharePoint 2013. Claims-based authentication is an essential component to enable the advanced functionality of SharePoint 2013 migration. To move classic-mode web applications from SharePoint 2010 Products to SharePoint 2013, you can convert them to claims-based web applications within SharePoint 2010 Products before SharePoint 2013 migration.

After deep analysis of your existing SharePoint 2010 farm installs SharePoint 2013 to a new farm. The administrator configures farm settings and tests the environment.
To copy your SharePoint 2010 content database, you can either pause 2010 farm to take a cold copy of the content database or perform a live copy. For the minimal downtime you take the second choice with the help of SQL Server’s Copy-only backup feature. That will allow you to take a live backup of your DB without interfering with your normal backup schedule.

On SharePoint 2013 farm, make a brand new web application, and just remove its content database through Central Administrator. You might also want to hook it up to an existing web application. But if you have several site collections at the same path, or in fact any web site in your web application with identical paths, conflicts will arise and some of your sites will be inaccessible. Also, if you didn’t upgrade your web applications from Claims to Classic in SharePoint 2010, you now need PowerShell to create a Classic mode web application in SharePoint 2013, as they are considered obsolete.
The next step in the SharePoint 2013 migration is restore the content database in your new SharePoint 2013 farm. This is the point where you want to install all your solutions and third party customizations. Now you can test migrated database. To test the content database, use the following PowerShell command:

Test-SPContentDatabase

Next, now you can upgrade your database. You can either run the upgrade by itself, or as you attach it to your web application. The preferred way is to attach it to your web application. But if you are thinking to just add a SharePoint 2010 content database to SharePoint 2013 through the UI, that’s not possible. Mount your database with the help of following PowerShell command:

Mount-SPContentDatabase

After successfully mounting the content database, you should now be able to browse your new, migrated site. You will notice the same SharePoint 2010 look and feel. On the top of the page, there is a notice with option to upgrade your site to SharePoint 2013 UI. You can either upgrade it right now or you can do it later.

Your content is migrated, upgraded and ready to use. Throw a search crawl at it. Now you can take advantage of much improved SharePoint 2013 Search Center.

Your SharePoint 2013 migration is now complete. If there are any third party web parts or a site template solution which you think will not work well in SharePoint 2013 because of the huge change in the UI, even that content is browse-able and usable as it is now, so likely it will remain in 2010 mode.…

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The Benefits Of Buying Refurbished Electronics

Appliances, electronics and personal computers are a necessity in the modern world; it’s almost impossible to get through a day without using some form of technology. Things like computers tend to break, and when they do, they can cost a bit of money to replace. Fortunately, manufacturers that offer refurbished equipment allow consumers to buy “almost new” electronics at deep discounts.

Manufacturers and consumers both benefit from the sales of refurbished electronics. For the manufacturer, refurbished items allow them to get rid of extra equipment and previously returned items. When a consumer buys refurbished electronics, they get the following benefits:

Price Discounts

Refurbished items sell at a discount, and they usually don’t have very many cosmetic defects. When a consumer chooses to buy a refurbished item, they can save as much as 80 percent off of the item’s retail price.

Refurbished items are a little more expensive than reconditioned items. When a person buys a reconditioned item, it doesn’t come with a warranty or guarantee of service, so they might end up buying something that they need to repair themselves. When you buy something that is refurbished, it comes with a good warranty that guarantees that it will work just as well as a new item.

Less Waste

The explosion in popularity of electronics has led to an overabundance of unused equipment over the last couple of years. People don’t know what to do with their old equipment, so they just throw it out in the trash. Landfills are overflowing with electronics that contain harmful chemicals like cadmium and mercury.

When organisations and consumers buy things like used Mac computers, they take a big step towards saving the environment. Refurbishing electronics extends its lifespan and prevents waste; a good refurbished computer can be used by an appreciative organisation or a needy family instead of being thrown out into the trash

Great Warranties

Manufacturers know that consumers are wary of refurbished items, so they often try to entice the consumer with a better warranty than their new equipment. When you buy a refurbished piece, you know that it’s going to work well; if it doesn’t, you can take advantage of the manufacturer’s generous warranty.

Refurbished items are great for both the consumer and the manufacturer. If you are looking to replace electronic equipment, refurbished items come with many benefits; they save you money, have good warranties and they help save the environment.

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Accessories For Mobile Devices

Consumer electronics can be quite expensive and that is why it’s important to take good care of smartphones, tablets and computers. Repairing some of the best digital devices and gadgets could be out of the budget of the average person. Fortunately, there are ways to keep precious electronics working thanks to replacement parts and other accessories. The most popular smartphones operate on different batteries. There aren’t any battery packs that are compatible with smartphones from different brands. Therefore, consumers need to search for very specific replacement products for digital devices.

By the same concept, charging adapters are also designed to work with specific smartphones and mobile phones. The number of pins on the interface of a charger or data cable varies with each brand. However, the end connection of certain data cables have universal receptacles that are made to be plugged into USB ports.

An audio cable is one of the few universal accessories for smartphones, mobile phones and MP3 players. A standard 3.5 mm audio jack is found on a lot of different digital devices that are made by various brands. Headphones and ear buds can also be connected into the standard audio output jack of a mobile phone.

Computers are also powered by battery packs that come with distinct specifications such as the current and charge storage material. A hyper juice mac book battery is an example of an accessory for a popular laptop computer. Consumers should be aware of compatibility issues when shopping for powerful supplies for computer hardware.…

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Need iPhone Software Development ??

Historically, Software build has often referred either to the process of converting source code files into standalone software artifact(s) that can be run on a computer, or the result of doing so.

However, this is not the case with technologies such as Perl, Ruby or Python which are examples of interpreted language. Therefore, it is better to define build management as the facilitation of the build process.

The process of building a computer program is usually managed by a build tool, a program that coordinates and controls other programs. In these case you can trust MobiDev.

MobiDev is iphone software development company which is grown from a small group of passionate engineers and business managers to a full-scale mobile software company specializing in world-class mobile and web development.

MobiDev incremental development approach and various methodologies including Scrum and Kanban. New technologies and opportunities on the mobile market are constantly being tracked and explored.…

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The Best Geophysical Imaging Systems

Geophysical and IP Imaging Case Histories

Using geophysical resistivity equipment and IP imaging systems for many projects around the world has led to discoveries of ancient artifacts to groundwater necessary for survival. Using this equipment has helped researchers and scientists learn more about history and identify the makeup of an area below the surface as well.

Finding Buried Indian Remains

Using the Sting/Swift, archeologists in Mitchell Springs, located in Southwestern Colorado, performed surveys in an area where they suspected remains of dwellings and kivas existed. Known as pueblos and kivas, the structures were built by the Anasazi People between 800-1200 A.D. Pueblos are normally found underground at a meter or more, while kivas are often deeper. Walls of the structures were made of sandstone, while the interiors were filled with soil, wood, ash and artifacts. The equipment identified areas where structure walls existed, and one anomaly on the graphs showed where a large pit with buried debris existed. In addition, human remains were found in the area as well.

Deep Groundwater Survey

In 2006, using the SuperSting R8/IP, the Engineering Battalion in Thika, Kenya, conducted a deep groundwater survey as part of a training program. The engineers combined three electrode arrays in one survey, which allowed high resolution and deep penetration. In fact, the deep penetration reached 375 meters. Using the AGI Earthlmager 2D inversion software, the electrode arrays were able to be inverted together.

Induced Polarization

In October 1999, in order to investigate a karstic limestone area using resistivity and induced polarization in Austin, Texas, scientists used the Sting/Swift with 28 stainless electrodes at one meter spacing. The project demonstrated how the AGI Sting R1 IP system images not only standard resistivity, but also mapping induced polarization.

Cave and Void Detection

In 1998, researchers needed to locate an underground tunnel in Mery Sur Oise, France, which had been used as a production site for V1 rockets during World War II. The researchers used the Sting/Swift with 28 electrodes at eight meter spacing, and processed with inversion using the Res2Dinv software to pinpoint the location of the tunnel.

These resistivity projects demonstrate the accuracy and precision necessary in geophysical resistivity equipment and IP imaging systems. Throughout the world, researchers and scientists depend on this type of equipment to conduct complicated measurements and surveys in order to achieve specific goals. You can learn more at AGIUSA.com.…

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Find Satellite Phone

Benefits of Satellite Phones

Satellite phones are similar to cell phones in the way that they function. However, whereas cell phone used towers that are based on land to relay conversations, satellite phones utilize satellites to relay conversations. There are various advantages to satellite phones over some other types of phones.

Coverage

There are some remote areas where there is no cell phone coverage because there aren’t any cell phone towers in those areas. However, because mobile satellite phones rely off of satellites that are in orbit, they can provide more network coverage than cell phones can. Therefore, satellite phones can be ideal for professions where people might need emergency service, such as sailors, travellers and emergency workers.

Immune to Natural Disasters

Satellite phones are unaffected by natural disasters since they rely upon satellite signals rather than land technology. Whereas tornadoes, hurricanes, earthquakes and other types of natural disasters can knock down land-lines and cell phone towers needed for those types of phone communication that concern doesn’t exist with satellite phones. Rescue workers and other types of emergency workers, therefore, usually carry satellite phones so that they can call for backup assistance if they need it.

Single Phone Number

People who travel all over the world oftentimes run into the issue of having to provide their friends and family members with different numbers to reach them on or problems with sat phone plans. Remote regions that have little infrastructure might require travelers to obtain new numbers to receive network coverage. However, satellite phones eliminate that need and make it so that travelers can always keep the same number.

Satellite phones can prove advantageous to a wide variety of people. They eliminate the need for some traditional types of phone connections.…

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Protect Your Mobile Device: Leather Cases

Today’s mobile phones, like iphone 5 have gotten more high-tech than ever before. Although these advanced smart phones are incredible pieces of technology, they are very susceptible to becoming damaged without the proper protection. Leather cases are great for keeping a mobile device in pristine condition. Here are some of the benefits of using a leather iphone 5 case montreal or samsung galaxy case in montreal

Great heat dissipation
Like most electronic devices, cell phones can generate quite a substantial amount of heat. If the heat is not allowed to escape from the device, the longevity and performance of the cell phone is compromised. Leather phone cases have nature pores, so the heat can easily dissipate through the breathable material.

Durable
The durability of leather is one of its best attributes. This means that the cell phone will remain protected in all types of environments. Even if the user drops their mobile device, the ruggedness of the leather casing will keep it from becoming damaged.

Stylish
Leather is one of the few fashion accessories that never go out of style. Whether the person is dressed in business attire or gym clothes, they can expect the leather cell phone case to look fashionable in any situation.

Various designs
There are a variety of leather cell phone cases to choose from. Shoppers will be able to find a leather case to match the specific color and design of their cell phone. While some people may prefer the natural beauty of plain leather, others will like the cases that have designs on the exterior.

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